Case overview
Safe and Sound Pianos, a specialty moving service focused exclusively on pianos, partnered with us to enhance their digital presence and streamline operations. Our goal was to create a dynamic website and implement efficient automations using Ghost Zero software to handle their unique business needs.

The Brief
Safe and Sound Pianos needed a robust online platform that not only attracted more inquiries but also managed them effectively without losing touch with potential customers. They sought to increase their web traffic and improve lead handling through automated solutions.


Our Approach
We designed a sleek new website and logo that aligned with their specialty brand. To increase operational efficiency, we integrated Ghost Zero software to automate several processes:
- Review Collection Automation: Automatically prompts customers for reviews post-service to enhance reputation.
- Missed Call Text Back: Ensures no lead is missed by sending automated texts to missed calls.
- Interactive Voice Response (IVR): Manages incoming calls efficiently, directing them to the appropriate channels.
- Call Recording: Critical for a team often out in the field, allowing them to record and review calls for quality assurance and training purposes.
Additionally, we launched targeted advertising campaigns that initially focused on click-through rates (CTR) but shifted to maximizing actual clicks, tripling the traffic despite a lower CTR—a strategic move that significantly increased lead volume.
- Comprehensive Branding Overhaul
- Custom Website Development
- Advanced Automation Integration
- Strategic Ad Management


The Results
The new website and strategic marketing efforts generated over 130+ inquiries per month, a substantial increase that pushed the boundaries of their operational capacity. The automation tools we implemented allowed Safe and Sound Pianos to handle this surge effectively, ensuring that every lead was followed up on promptly, even during peak business times. The use of Ghost Zero for calls, texts, and emails became central to their daily operations, greatly enhancing their customer interaction and management capabilities. Their next strategic move involves a merger with another moving company and expansion into the warehousing sector, positioning them for further growth and diversification.
This case study showcases how integrated digital solutions and strategic advertising can transform a niche service business, driving growth and operational efficiency. Interested in seeing what we can do for your business? Contact us today to learn more.