Case overview
When the Utah Rugby League Association (URLA) first approached us, they needed help with photography and social media outreach. What quickly became apparent, however, was that their needs extended far beyond these initial requests, encompassing a comprehensive overhaul of their entire digital and operational infrastructure.


The Brief
The challenge was multifaceted: URLA was managing over 300 players across multiple teams and divisions, and they needed a solution that not only streamlined this process but also enhanced the overall experience for players and fans alike. They sought a robust platform that could handle everything from player registration to merchandise sales, all while boosting their public presence through strategic content and community engagement.
- Grow the community
- Increase revenue
- Ensure media capture at all events
- Player registration, stats, and data management through automated processes

Our Approach
We embarked on a holistic strategy to transform URLA’s operations. We built a comprehensive website that served as the central hub for all league activities, featuring player rosters, individual profiles, statistical data, and a blog. This site also integrated a calendar for upcoming games and events, a portal for clothing sales, and pages for game recaps, ensuring that fans and players had access to all the information they needed.
To enhance the league’s content delivery, we ensured that a professional photographer was present at every game, capturing dynamic images and videos. Our team managed the post-production process, creating engaging thumbnails and uploading the content promptly, which significantly increased the league’s online visibility and engagement.
Simultaneously, we revamped URLA’s social media strategy to better announce games and share updates, engaging the community regularly and keeping the spirit of the game alive online. We also took on the management of public relations, fostering a positive relationship between the players, the league, and the local communities.
Administratively, we redesigned the player registration process to be more streamlined and user-friendly, integrating an efficient payment collection system. We also developed and marketed sponsorship packages, creating dedicated sponsor pages on the website and ensuring that sponsor logos were prominently featured on jerseys and other promotional materials.
To bolster community involvement, we set up systems to gather leads for potential players and referees, helping to sustain and grow the league’s operations. We also supported URLA’s fundraising activities and managed interactions with the media to maintain a positive public image.
1.
Digital Infrastructure
Developed a sophisticated website that includes player rosters, individual profiles, statistics, a blog, and a calendar. Integrated a clothing sales portal and game recap pages to enhance user engagement and league promotion.
2.
Content Creation and Management
Provided a dedicated photographer for each game to capture dynamic content. Managed the editing, thumbnail creation, and uploading of game footage to various platforms, ensuring high-quality presentation and easy accessibility.
3.
Social Media and Public Relations
Crafted and executed a comprehensive social media strategy that included scheduling regular announcements and engaging content. Handled PR communications with players and local communities to foster a positive image and increase league participation.
4.
Financial and Administrative Operations
Streamlined the registration process for players across all divisions, implemented a payment collection system, and developed targeted sponsorship packages. Created dedicated web pages for sponsors, integrating their branding into league jerseys and promotional materials.
5.
Community Engagement
Set up systems to collect leads for new players and referees, significantly expanding the league’s community involvement. Assisted in organizing fundraising activities and managing relationships with sponsors and local authorities.



The Results
The results of our comprehensive approach were transformative. URLA’s new website became a cornerstone of its operations, dramatically improving the accessibility of information and merchandise. The enhanced content strategy led to increased engagement on social media platforms, expanding the league’s reach and attracting more fans. Our administrative innovations streamlined operations, making it easier to manage the large number of players and games. Moreover, the successful sponsorship campaigns and improved public relations efforts solidified URLA’s reputation as a premier rugby league association, setting a new standard for how sports organizations can engage with their communities and stakeholders.
The implementation of these strategic initiatives led to remarkable outcomes:
- Social Media Growth: URLA’s Instagram following skyrocketed from 200 to over 1,500, marking a substantial increase in social media engagement and community interest.
- Website Traffic Increase: The website’s user traffic saw a dramatic rise, from a peak of 92 users in one week in 2023 to a peak of 686 users in one week in 2024, indicating a significant boost in online visibility and user engagement.
These metrics not only demonstrate the enhanced reach and visibility of URLA but also reflect the successful engagement strategies that brought the community closer to the league. Through our comprehensive digital and operational revamp, URLA has established a robust online presence that continues to support its growth and enhances its interactions with players, fans, and the broader community.
This case study illustrates the transformative impact of integrating strategic digital solutions within sports organizations, showcasing how targeted enhancements in communication and operations can lead to substantial growth in engagement and operational efficiency.