Proposal | Vicious Biscuit Catering

Prepared for Zach Trujillo

Dominating The
Local Catering Market

Your dining room has a capacity limit. Your catering revenue doesn't. We are building the "Local Control" infrastructure to target offices, plants, and hospitals directly.

Phase 1: The Infrastructure

Bypassing the corporate site to capture leads directly.

Direct Landing Page

A high-converting, single-page site just for your location. No distractions—just a visual menu and a "Request Quote" button.

MONEY SAVER
💰

Zero-Commission Booking

Stop paying ezCater 15-30%. Our system keeps 100% of the revenue in-house.

EzCater Cut ($150) Your Profit
Ghost Zero Cut ($0) 100% Profit
🎯

Smart CRM

Automatically tags leads as "Pharma", "Industrial", or "Office" so we can market to them specifically later.

Phase 2: The Traffic

Targeting the right people at the right time.

1

Toast Database Reactivation

We export your existing customer list and launch a "Be the Office Hero" email campaign to drive immediate orders.

2

Industrial & Medical Targeting

Targeted Google Ads for keywords like "Breakfast catering near [Plant Name]" to capture the morning shift orders.

3

The "Biscuit Bar" Campaign

We position your Biscuit Bar package as the ultimate office morale booster—cheaper than a bonus, better than donuts.

The Secret Weapon

The Catering Concierge

Most agencies just run ads. We provide the Sales Operations. Our dedicated specialist acts as your Catering Manager for a fraction of the cost.

Speed to Lead

If a lead isn't answered in 30 mins, they call Panera. We monitor the inbox M-F to ensure instant replies.

50 Targets / Mo

We research and proactively contact 50 new local businesses (Medical, Industrial, etc) every single month.

Closing & Invoicing

We handle the back-and-forth menu details and send the invoice, so your GM just focuses on the food.

Total Investment

Transparent pricing. Toggle services to build your package.

Base Infrastructure System

Hosting, CRM, Landing Page, Call Recording

$175

Google & Social Retargeting Setup/Mgmt

$197

Dedicated VA, 50 Outreach Targets/mo

$497
Monthly Total
$869/mo

*One-time $500 setup fee waived with 12-month agreement.

Just two medium office orders per month covers this entire cost.

START THE ENGINE

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